Why We Chose Canoga Park as the First Location for JamaFo Xpress
In August 2019 we officially launch our takeout, QSR concept, JamaFo Xpress after months of buildout, trials and experiments.
It has been an amazing adventure since our soft launch in April 2019 when we first launched on delivery apps like Grubhub, Postmates, UberEats and DoorDash in Northridge to test the market response and see if there was demand for Jamaican food in the Valley.
Of course, the 4 week trial period just confirmed what we already subconsciously knew through observations and public feedback via our catering arm (JamaFo Catering), Los Angeles, and the Valley in particular is hungry for food with vibe.
So, after our trial period ended in May, we decided to hit the road running to find a suitable location to set up our Xpress concept. The idea for this QSR was not to have seating, a huge kitchen or servers. Just a simple, lean and efficient pickup spot primed for the digital age with accessibility via our website and food delivery apps.
JamaFo Xpress will operate as a digital restaurant, ushering in the start of a new age for the food industry. Focusing on improving speed, quality of service and consistency.
After weeks of searching we settled upon Canoga Park for the following reasons:
- The lack of authentic Jamaican/Caribbean food in the area
- Surrounded by underserved communities who are looking for new food experiences
- Great roadside location on a busy thoroughfare (Sherman Way)
- The perfect size location we were seeking, around 500 square feet
JamaFo Xpress Canoga Park will offer authentic Jamaican offerings while making it easy for audiences who have never experienced Jamaican food before to experiment and open up to a new cultural experience, with somewhat milder levels of spice and an array of vegan options.
JamaFo Xpress Canoga Park will set the trend for our future locations as we continue on our mission to bring great Jamaican fare to Los Angeles and California at large.
We hope to see you at 22213 Sherman Way, Canoga Park soon and if you have any questions, need directions or just want to check out our menu, head to jamafoxpress.com.